Privacy Policy
Last updated: 10/11/2025

Good Guilt is owned and operated by Azpire Foods LLP (“we”, “our”, “us”).
We like our snacks guilt-free and our privacy policies simple. This page explains what we collect, why we collect it, and how we protect it. No confusing lawyer talk and no digital guilt trips. We comply with applicable Indian data protection laws and are committed to keeping your personal information safe.

1. Information We Collect
We collect only what helps us serve you better.

A. Personal Information

• Name

• Email address

• Phone number

• Delivery address

• Order details

• Communication preferences

B. Payment Information
All payments are processed securely through third-party payment gateways. We never store your card, UPI, or banking details.

C. Technical Information

• Cookies

• Device details

• IP address

• Browsing activity

• Analytics data such as Google Analytics or Meta Pixel

This information helps us understand what snack lovers like you click, view, and enjoy.

2. How We Use Your Information
We use your information to:

• Process and deliver your orders

• Communicate order updates

• Send offers, updates and tasty news if you opt in

• Improve our website, products and customer experience

• Prevent fraud and maintain platform security

We do not sell, rent or trade your data. Not even for a lifetime supply of chips.

3. Sharing Your Information
We only share your information with trusted service providers who help us run Good Guilt smoothly.
These include:

• Delivery and logistics partners

• Payment processors

• Analytics and marketing tools

• Customer support systems

All partners are required to protect your data with the same level of care that we do.

4. Data Retention
We keep your personal information only as long as necessary to fulfil your orders, provide customer support, or meet legal and regulatory obligations. After this period, the data is securely deleted.

5. Cookies
Cookies help the website remember your preferences and improve your browsing experience. You can disable cookies anytime through your browser settings. Your snack browsing will still work, only with fewer personalised touches.

6. Your Rights
You can always:

• Request access to your information

• Ask us to correct inaccurate data

• Opt out of marketing messages

• Request deletion of your data

Write to us at support@goodguilt.in for any such requests.

7. Children’s Privacy
Our website and products are not intended for children under 13. We do not knowingly collect personal information from children.

8. Information Security
We use industry-standard administrative, technical and physical safeguards to protect your data. Although no online system can be guaranteed to be completely secure, we take every reasonable step to keep your information safe.

9. Policy Updates
We may update this privacy policy when necessary. The latest version will always be available on this page.

10. Contact Us
For any questions or concerns, email us at support@goodguilt.in