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The Good Story

Why should feeling good come at the cost of flavor?

Somewhere along the way, snacking transformed into a trade-off - flavor for health, indulgence for principles.
We weren't satisfied with that!

So we decided to return to the essentials: real grains, honest ingredients, and a process that allows food to taste like its amazing self again!

Every chip starts with corn and millets - those beloved grains we grew up with, now reimagined in an exciting, oil-free popping adventure. It took time and plenty of experimentation. Some batches burnt, others fell flat, and certain textures didn’t work out. But each trial brought us one step closer to that exhilarating moment when a bite feels light, crisp, and just perfect!

We discovered that "healthy" truly matters only if you genuinely want to eat it again!

So, we created ours with joy at the heart of it - the kind you can taste, the kind that makes you dive back into the bag without a second thought!

6

100+

People Became Guilt-Free!

Flavours!

Good Guilt
real ingredients, real flavor, zero compromise.

2

Grains

The snack market is packed with so-called "healthy" options, but most fall flat when it comes to taste. They’re fine for the occasional nibble, but let’s be honest—they’re not crave-worthy. When those impulsive munching moments strike, these snacks just don’t deliver the satisfaction to your taste buds that you’re looking for. It’s like they forgot that snacks are supposed to be fun, tasty, and totally addictive, not just a box to tick on your health checklist.

The Problem

Good Guilt is the ultimate solution for indulgent snacking without the grease. With our 6 flavours, better-for-you snacks deliver bold, irresistible flavors without piling on the calories or fat. We’re not here to be labelled as “healthy food,” but we’ve mastered the balance.

Satisfying your cravings with a lighter, guilt-free touch. It’s the kind of guilt you can truly feel good about!

Solution